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Ann Rockley - Customer Centric Content Management

Webinar Attendees also receive up to 15% off entry to the X-Pubs 2008 Conference in London, UK 

About Ann Rockley »

Organizations have begun to invest in content management to improve productivity, increase content control, and manage content reuse. Yet these same organizations are forgetting about the customer, failing to improve the quality of the content and enhancing the user experience as they migrate to content management. Customers are still having difficulty finding the right content at the right time in the right format, and the cost of customer support is soaring.

Customer centric content management can not only improve productivity and reduce costs, but also improve the customer experience.

This session covers:

 » What is a customer centric content management strategy
 » The benefits of a customer centric content management strategy
 » The role of customer centric content management in:
      » Increased usability
      » Increased access and retrieval
      » Multichannel delivery
 » Guidelines for achieving effective customer centric content management

Date: Thursday, Apr 3, 2008

Time: 10:00 AM - 11:00 PM EDT
10:00am Eastern Time (ET, New York, USA)
7:00am Pacific Time (PT, Los Angeles, USA)
3:00pm Greenwich Mean Time (GMT, London, UK)

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