Hear Dr. JoAnn Hackos, Comtech Services, present the ITT Fluid Technology story.  Getting people from diverse parts of a global organization requires more and more effective communication. In this presentation, I detail the course of action we took to introduce the concept of XML Content Management to a global manufacturing company. The effort began with key contacts who were encouraged by the single publications manager to investigate content management. The next step was an introductory meeting to explain the value and benefits of XML Content Management to key managers from throughout the organization. Their support led to the development of a comprehensive business case that achieved support from the C-level management and the establishment of a Global Enterprise Content Management (GECM) Project begun by a Six-Sigma BlackBelt. The rest, we can say, is history – the track of a successful multi-organization implementation that is attracting attention even more widely in the corporation than we had originally imagined.