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B. Noz Urbina, Business Development Manager Mekon Ltd With the growing demands on business to reduce a product’s time to market, communicate with customers through a growing variety of channels, micro-customize products, operate in multiple national markets while also maintaining accurate and reliable content; the production of product documentation and supporting collateral can be seen as a costly necessity for many senior managers. B. Noz Urbina explores exactly how XML can significantly reduce an organization’s publishing costs and how differing technologies, when integrated into a cohesive publishing system, can turn content from a liability into tangible competitive advantage.  |
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