Presenters
Amanda Bucklow
Independent
Stephen Buxton
Mark Logic Corporation
Charles Cooper
The Rockley Group
Miel De Schepper
Trisoft
Wez Dowell
XyEnterprise
Dan Dube
DocZone
Matthew Ellison
Director of WinWritersUA
Wayne Gafford
Advanced Distributed Learning (ADL)
Spencer Garlick
JustSystems
Joe Gelb
Suite Solutions
JoAnn Hackos
Comtech Services
Chris Hadley
Micro Focus
John Hunt
IBM
Victoria Ichizli-Bartels
Corena
Gunnar Krause
Qimonda AG
Andrea Leszek
salesforce.com
Peter Li
PTC
Maria Luisa MacDonald
AgustaWestland
Nick Martin
Quark
Michael Miller
Antenna House
Sarah O’Keefe
Scriptorium Publishing
Dennis Raitz
Boeing
Jacquie Rhodes
Cambridge Silicon Radio (CSR)
Chris Royston
Cambridge Silicon Radio
Vince Savard
PTC
John Sheridan
National Archives
Amber Swope
JustSystems
Noz Urbina
Mekon Ltd
Jeroen Van Rotterdam
EMC x-hive
Mikhail Vaysbukh
Data Conversion Laboratory
Judi Vernau
Metataxis
Chris Wood
BAE Systems
Dave Worsell
Mekon Ltd
Presenter Details
Amanda Bucklow
Consultant, Independent
Presentation(s): Resistance and Delay in Implementing Document Management Systems

Amanda Bucklow has been an inventive user of technology in engaging the client and the customer in developing business and managing risks for over 20 years. She has developed a unique and well refined blend of risk assessment, psychology and dispute resolution to engage all parties in the design of effective communication strategies.
Information management and presentation is a key tool but frequently the cause of delays, disputes and disappointment. Significant successes include the redrafting and presentation of the Rule Book for Rail Safety and Standards Board, a national online booking system for maintenance planning, accident and incident reporting systems to improve data quality, strategic business development, branding and negotiation training programmes for insurers, law firms, local authorities and many others. Each application follows similar principles but each looks very different!
Amanda is a recognised leader in her field on professional competence.
In 2006, she completed the first ever research project on strengths, attributes and behaviours of effective dispute resolution specialists.
This research lead to new insights into what motivates people to perform well and how you engage people in what needs to be done.
Stephen Buxton
Director of Product Management, Mark Logic Corporation
Presentation(s): [SPONSOR] XML Content Platforms: Enabling Agility in Publishing
Stephen Buxton is Director of Product Management at Mark Logic Corporation, provider of the industry’s leading XML content platform. Stephen works with Mark Logic’s publishing customers, including Elsevier, Oxford University Press, and O’Reilly, to drive the creation and use of content applications, the next generation of business applications. Stephen is a member of the W3C XQuery Working Group and a founder/member of the XQuery Full-Text Task Force. Stephen has written a number of papers and articles on XQuery and Full-Text Search as well as the new content applications being driven by these technologies. Stephen is the co-author (with Jim Melton) of "Querying XML -- XQuery, XPath, and SQL/XML in context", from Morgan-Kaufmann. Before joining Mark Logic Corporation, Stephen spent 14 years at Oracle, most recently as Director of Product Management for Text and XML.
Charles Cooper
Vice President, The Rockley Group
Presentation(s): How to Master Taxonomy and Information Architecture & [WORKSHOP] How to Master Taxonomy and Information Architecture

Charles Cooper is Vice President of The Rockley Group, Inc. He has over 10 years' experience in user experience, help systems, taxonomy, and workflow design. He has facilitated sessions in these areas and evaluated existing materials.
He has assisted companies by analyzing their current help systems, web and intranet sites, identified areas of improvement, designed user interfaces, designed and conducted usability tests, developed taxonomies and metadata, and designed effective workflow.
Miel De Schepper
CEO of Trisoft NV , Trisoft
Presentation(s): Customer Centric Technical Documentation
Mr Miel De Schepper is CEO of Trisoft NV an independent software vendor that commercializes Trisoft CMS, a component-based CMS for Technical Documentation Departments, enabling them to efficiently create, translate, personalize and publish their technical product information such as user manuals, service manuals, training material and on-line help.
Before founding Trisoft he was marketing manager of the Office Printing Group of Agfa Gevaert's Office Systems Division. In this position he was responsible for the marketing and sales of the company's products in the corporate environment. Before joining Agfa, Mr De Schepper was a product specialist of the commercial computer range at Hewlett Packard. Mr Miel De Schepper has an industrial engineering degree in electronics and a post graduate qualification in business administration.
Wez Dowell
Director EMEA, XyEnterprise
Presentation(s): [SPONSOR] XyEnterprise, S1000D CMS and IETM Solution
Wez Dowell is the Director of EMEA for XyEnterprise Limited, the company has three main product ranges, XPP ( XML Professional Publisher), Contenta CMS and ContentaView our Interactive Electronic Technical Manual. Wez has been with XyEnterprise for 8 years and has been involved in the delivery of publishing solutions to many organisations over that time. Before XyEnterprise Wez worked within the CADCAM CAE market, providing Solutions based on the CATIA product from Dassault Systems, where he gained a good understanding of Product data management which provided a great background for Publishing & Content Management.
Dan Dube
Managing Director, DocZone
Presentation(s): XML Content Management Success Stories
Dan has over 20 years of experience in business process re-engineering and implementation of standards-based content management and publishing systems. He co-founded Lighthouse Solutions, an XML systems integration company, and was its President for three years. He has led the successful deployment of over 100 XML-based content management and publishing systems around the world in a variety of industries, including telecommunications, legal publishing, aviation, automotive, insurance and software documentation. He designed and managed the implementation of XML-based automated localization systems that are currently used in production at several Global 2000 companies.
Matthew Ellison
User Assistance and eLearning Professional, Director, Matthew Ellison, Consulting, Director of WinWritersUA
Presentation(s): [WORKSHOP] Adobe® FrameMaker and RoboHelp in Technical Communication Suite & Adobe® FrameMaker and RoboHelp in Technical Communication Suite

Matthew Ellison has 20 years of experience as a user assistance and eLearning professional in the software industry. Much of this time was spent managing a team of writers and trainers at a UK-based documentation services company. He now runs his own training and consulting firm and coordinates the annual European Online Help Conference. Over the last four years, Matthew has been heavily involved as user assistance architect within the major XML project referenced in this session. Matthew has been a popular speaker at user assistance and publishing technology conferences in Europe, Australia and the US since 1997.
Wayne Gafford
Deputy Director, ADL Job Performance Technology Center, Advanced Distributed Learning (ADL)
Presentation(s): Why the Advanced Distributed Learning (ADL) Initiative is Passing the Stewardship of SCORM to LETSI

Mr. Gafford combines a background in teaching and education with XML-based standards that has resulted in innovative ideas for e-learning content management and data interoperability. For the last three years, Mr. Gafford has lead subcommittees, studies and prototype projects that explore how learning content can benefit from structured markup. Results have lead to an increased awareness that standardized metadata and XML structure can unify diverse, but related content that support common systems, procedures and products. Mr. Gafford has taken his research to the Advanced Distributed Learning Initiative where he is now the Deputy Director of the Job Performance Technology Center. He is a member of the DITA and S1000D learning subcommittees, is an active public speaker at S1000D and ADL events, and is a supporter of developing XML schemas that model instructional development and learning content to improve knowledge management and distributed learning.
Spencer Garlick
Head of Technology, JustSystems
Presentation(s): [WORKSHOP] Reviewing Process Best Practices - DITA and More
For over a decade of working with structured publishing solutions for large enterprise and owning his own XML Consultancy company, Spencer has gained extensive experience in SGML & XML, Authoring Solutions and Content Management Systems in wide variety of industries including Pharmaceutical, Aerospace, Defense and Automotive. The large enterprise companies for whom XML solutions have been designed and deployed include GSK, Astra Zeneca, Johnson & Johnson, The Ministry of Defense, BAE Systems, Boeing, Ford Motor Cars and many more.
As Head of Technology for Just Systems EMEA, Spencer is responsible for overall EMEA technical direction for solutions and product vision for XMetaL and XFY products, with lead responsibility in EMEA for the deployment and creation of XML solutions. A thought leader in product vision for market leading structured publishing solutions, Spencer is able to successfully utilize proven techniques and methodologies from one industry and deploys them into enterprise solutions across industries.
Joe Gelb
Founder and President of Suite Solutions, Suite Solutions
Presentation(s): Modular Documentation: Bringing the Pieces Together
Joe Gelb is the founder and president of Suite Solutions. Joe has overseen the successful implementation of documentation conversion, single-source publishing and content management integration projects. He has designed and built numerous utilities and applications to aid in the development, management, localization and multi-purpose publishing of technical documentation. He has broad experience in topic-oriented content development, information architecture, and application of tools for successfully optimizing creation, management, localization and delivery of technical information. Joe has developed innovative strategies for information modeling designed specifically for technical documentation and training.
After serving as CTO of Live Linx, overseeing technology design, development and content management implementation for over 10 years, Joe established Suite Solutions. The firm is based on Joe’s belief that every organization deserves responsive and professional service, independent of software vendors. His customer-oriented approach results in pragmatic process and technology solutions that meet requirements, are based on accepted standards and best practices, and make good business sense.
JoAnn Hackos
President, Comtech Services
Presentation(s): Getting Enterprise Buy-in to XML Content Management
JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, web and traditional information architecture, and tools and technology selection.
For more than 25 years, Dr. Hackos has addressed audiences internationally on subjects ranging from content management, project management, effective interfaces and information, minimal information products, usability testing, and online and web-based information, to managing the information design and development process. Her workshops are dedicated to enhancing the practices and products that will best promote customer satisfaction.
Chris Hadley
User Information Manager, Micro Focus
Presentation(s): Migration to DITA and CMS Implementation - A Work in Progress
Chris Hadley is the User Information Manager at Micro Focus, a UK software company based in Newbury. He has 15 years' experience as an author and manager with companies ranging from start-ups to industry leaders. He was responsible for the decision to move to a CMS/DITA solution for the Micro Focus documentation suite, and is currently managing the implementation.
John Hunt
DITA Architect and Chair, OASIS DITA learning and training content sub-committee , IBM
Presentation(s): Designing and Delivering Dynamic Training and eLearning with DITA
John Hunt is DITA Architect and Learning Design Strategist in the Lotus Information Development Center at IBM and Chair of the OASIS DITA learning and training content sub-committee. John fosters the adoption of structured, intent-based design and authoring of learning content with good instructional design and learning architecture. In his over 20 years of experience in user assistance and information development, John has designed award-winning help systems and spearheaded his team's adoption of DITA XML and a topic-based information architecture. John is a member of the core team responsible for DITA at IBM and a member of the DITA OASIS Technical Committee.
Victoria Ichizli-Bartels
Sales Support and S1000D Specialist, Corena Group, Corena
Presentation(s): Business Rules - Essential Step Towards a Succesful S1000D Implementaion
Dr.-Ing. Victoria Ichizli-Bartels provides the Corena Group with specialist technical expertise in the development and implementation of S1000D. Her activities include consulting and training in S1000D as well as sales support to the Corena Life* software products based on S1000D for all stages of the documentation lifecycle from content development to end use. Currently, Victoria is working on a Business Rules Project for the Danish Defence and participates actively in a PLCS-S1000D Project for Norwegian Defence. Being EPWG - a member and reporting to TPSMG - she leads several task teams developing other standardization concepts for S1000D business rules and implementation.
Prior to joining Corena, Victoria worked for the German Defence (Bundeswehr) where she lead their central customer team for S1000D implementation and was their lead representative on the S1000D management and development committees (TPSMG and EPWG). She has also worked on the definition of an IETD interface to SAP.
Martin Jakubik
Technical Writer , SAP
Presentation(s): Incremental Adoption of DITA: A Real-World Example
Martin Jakubik has implemented XML infrastructures for technical documentation at Solsoft SA in France and at Business Objects, an SAP company. At Solsoft, he migrated the legacy documentation and publishing tools to automated DocBook XML, a system later adopted throughout the parent organization. At Business Objects, he participates in the evolving support for DITA-based documentation and training material. He believes that technical documentation for software can and should use the same tools that are used to develop the software, allowing greater collaboration between writers and engineers, and reducing the overhead of maintaining disparate systems.
Gunnar Krause
Specification Manager, Qimonda AG
Presentation(s): Chunking Content with Confidence

Gunnar is the Specification Manager of Qimonda AG since 2002 responsible for all technical customer documentation where he introduced XML technologies within 6 months. After graduating from University of Erlangen with Diploma in Electrical Engineering in 1995 he worked as engineer in DRAM R&D within the areas of design, design-for-testability and test including knowledge transfer, training and project documentation located in the US and Germany. He is a member of VDE and Tekom, the German associations for EE and documentation. Aside from optimizing and reengineering he likes Irish folk and plays the fiddle.
Andrea Leszek
Director, Communication, salesforce.com
Presentation(s): Maximum Reusability - A Case Study of DITA-based Content Production
Peter Li
Principal Specialist for Arbortext Solutions , PTC
Presentation(s): Maximising The Re-use Opportunity
Peter Li is a Principal Specialist for Arbortext Solutions at PTC working in the Northern European region. Since joining the company in 2005, Mr. Li has been responsible for helping clients to realise business benefits through the use of innovative solutions utilising XML based technologies. Mr. Li has nearly 20 years of experience in key roles within document centric industries. Starting with a career in document conversion, he moved to running document capture organisations and then to document/content management solutions. He has broad experience in a number of vertical markets, such as finance, legal and life sciences.
Maria Luisa MacDonald
STE Tutor and the STE National Coordinator, AgustaWestland
Presentation(s): Simplified Technical English for All: A Customer-friendly Specification
Maria Luisa MacDonald is a graduate in Modern Languages from the University of Bologna, Italy. She has worked at AgustaWestland since 1982. In 1992, she was invited to join AgustaWestland’s Technical Publications Department as a Technical Translator and Interpreter and in support of the Simplified Technical English Training Programme. In May 2000, Maria was appointed the AgustaWestland STE Tutor and the STE National Coordinator. She is a member of the ASD STE Maintenance Group.
Nick Martin
Sales Support Manager , Quark
Nick is Sales Support Manager for Quark, the leading povider of software and solutions for the publishing industry. He has worked at Quark for 7 years during which time he has had a variety of roles including consultancy and product management. He has extensive knowledge of digital asset management and content management. Nick is one of Quark's main evangelists and regularly speaks at events and tradeshows. Nick is also Quark's representative on the Ghent PDF Workgroup and the pass4press committee in the UK.
Michael Miller
Vice President, Antenna House
Presentation(s): Formatting documents and DITA with XSL-FO
Michael Miller is Vice President of Antenna House, Inc., a company that has developed one of the leading XSL-FO software products on the market today. Michael has a degree in Printing Engineering and Management and has been involved in high-end composition, document formatting, and document management for over 30 years. He has an extensive background with structured data, including; SGML, XML, S1000D, and DITA. During his career he has worked in Europe and North America, and has been involved in the implementations of some of the largest fully-automated publishing and document formatting projects.
Richard Nicholson
Product Manager for S1000D Delivery Applications, PTC
Presentation(s): Maximising The Re-use Opportunity
Richard Nicholson is the PTC Product Manager for S1000D delivery applications based in Preston, UK where he applies his 10 years experience in the industry to maximising the end-user experience of XML. His experience ranges from being a content creator where he experienced the daily challenges of mastering the move to SGML and then XML authoring environments through to the development of content editor applications and the transformation of legacy data to XML. For the last 18 months he has applied his domain knowledge to the development of XML content management, publishing and interactive delivery systems.
Sarah O’Keefe
Founder Scriptorium Publishing , Scriptorium Publishing
Presentation(s): Friend or Foe? The Role of Web 2.0 in Technical Communication
Dennis Raitz
Associate Technical Fellow, Boeing
Presentation(s): IETP Development and Implementation 16 Years of Experience – Lessons Learned
Jacquie Rhodes
Technical Communications Group Leader, Cambridge Silicon Radio (CSR)
Presentation(s): Working with an XML-based Component CMS
Jacquie has been a technical editor and author for twenty years. She’s worked for different industries including CAD software, bespoke accounting software, and IC design companies. Currently she mainly authors data sheets and application notes.Chris Royston
Technical Communicator , Cambridge Silicon Radio
Presentation(s): Working with an XML-based Component CMS
Chris is a technical communicator and has been involved in the development of structured documentation for thirteen years. He has worked for a variety of different industries and market sectors including aerospace, defence, meteorological software and hardware, archival data storage and wireless connectivity. Currently he mainly authors software documentation and maintains CSR’s content management system.Vince Savard
Solution Architect , PTC
Presentation(s): DITA for Training Materials
Vince Savard is a Solution Architect for Arbortext Solutions at PTC. Since joining the company in 1997, Vince has played a major role in establishing Arbortext’s European operations. Working with both European industry leaders and regulators, he has helped Arbortext become the recognized market leader in the application of XML and enterprise publishing to the pharmaceutical industry.
Vince has 17 years of experience in publishing technology. Starting with a career as an aerospace technical writer, he moved from deploying and applying solutions for technical publishing to applying the same standards based approach to a variety of industries ranging from discrete manufacturing to publishing and life sciences. Vince holds a diploma in Mechanical and Aeronautical Engineering from the Southern Alberta Institute of Technology in Calgary Canada.
John Sheridan
Head of e-Services at the Office of Public Sector Information, National Archives
Presentation(s): Transforming Legislation Publishing
Amber Swope
Principal Consultant, JustSystems
Presentation(s): How to Increase Financial Returns for Existing DITA Users

Amber Swope is a Principal Consultant at JustSystems, where she applies her information architecture and DITA experience to help clients address their business challenges. An experienced information architect with almost 20 years in the information development field, Amber has supported teams through the full information development lifecycle. Her experience includes architecting and developing information for companies of various sizes, as well as managing teams and projects. At IBM, she led the first HTML to DITA migration project for the Rational division and implemented DITA in a production environment. Amber is also a member of the OASIS DITA Technical Committee.
Noz Urbina
Business Development Manager, Mekon Ltd
Presentation(s): [WORKSHOP] How to Master Taxonomy and Information Architecture & Migration to DITA and CMS Implementation - A Work in Progress
Noz Urbina is Business Development Manager for Mekon Ltd, where he provides XML solutions consultancy services to global organisations and SMEs. With five years in mark-up technology, training and services, Noz’s expertise is brought into projects for requirements analysis and to address issues of human interface design. His main interest area is mastering "the magic nexus" where business goals, end-user sensitivities, and technology must all synergise. Previous to working with Mekon, Noz worked in the Blast XMetaL team as Partner Manager, facilitating the growth and cross-pollination of a pan-European partner network of Content Solutions and Tool providers, and has held a number of business development, technical services, and sales positions where he was able to develop his expertise in a cutting-edge, efficiency-driven, business context.
Jeroen Van Rotterdam
General Manager of XML Solutions, EMC x-hive
Presentation(s): [WORKSHOP] Developing Dynamic Content Delivery Applications with an XML Database, XQuery and Xproc:
Jeroen was the former joint founder and CEO of X-Hive Corporation and following the company’s acquisition by EMC, is now General Manager of XML Solutions for EMC. Jeroen is a regular contributor to the W3C standards committees and is also a member of the S1000D TPSMG.
Mikhail Vaysbukh
Senior Project Manager , Data Conversion Laboratory
Presentation(s): How to Get the Most Out of Content Migration to DITA
Judi Vernau
Director of Information Architecture Consultancy, Metataxis
Presentation(s): Is It A Bird? Is It A Plane? How to Develop a Taxonomy
Judi Vernau is Director of Information Architecture Consultancy for Metataxis Ltd, a company she set up in 2002. Judi has worked in the area of information provision and development for over 30 years, focusing increasingly from the mid 1980s onwards on the structuring and delivery of electronic information, and from the mid 1990s on metadata and classification. After qualifying and practising as a librarian for 5 years, Judi moved into reference publishing, managing several large-scale bibliographic and biographical works in print, microfiche and CD-ROM, and later went on to produce electronic versions of The Independent newspaper for Reed-Elsevier and Nature magazine for Macmillan.
At TSO, Judi provided consultancy in information architecture to various government departments and commercial organizations, including the Commission for Health Improvement, NHS Estates, the House of Lords and Rail Track, as well as devising a metadata schema for TSO itself. At Metataxis her client work has included enterprise information architecture, information architecture for websites, taxonomy development, metadata schema design, and the creation of business classification schemes. Recent clients include Inter-IKEA Systems bv, the Foreign and Commonwealth Office, HBOS Treasury Services, Northamptonshire County Council, the CBI, and the Department for International Development.’
Chris Wood
Technology Manager, BAE Systems
Presentation(s): “…But Don’t Forget About The Maintainer”
Chris Wood is the Technology Manager for the Customer Information Services (CIS) Team within the Customer Solutions & Support Group of BAE Systems.
Chris was a member of the AECMA (European Aerospace) Technical Publications Management Group for 3 years and before that a member of the AECMA Electronic Publications Working Group for 3 years.
In his role as Technology Manager, he is required to develop strategic solutions – trilogiView being an example - in the field of Customer Information Management by evaluating current and emerging technologies to ensure that the Operational Teams within CIS are supported by appropriate technological solutions.
Chris has presented a series of papers to various Conferences within Europe over the past 5 years. He has over 12 years experience as a Technical Author and managed a large Publishing and Printing Group within BAE Systems for 5 years before taking on the role of Technology Manager.
Dave Worsell
Solutions Architect, Mekon Ltd
Presentation(s): [SPONSOR] Delivering Measurable Business Benefits with XML
David is a Solution Architect for Mekon Ltd with over fourteen years experience delivering advanced information management systems. Having previously worked for The Stationery Office (TSO), the largest publisher by volume in the United Kingdom, David is well versed in the challenges and pitfalls that structured XML solutions must overcome in order to realise the many benefits that successful and well planned projects can deliver.
David draws on experience from his background as a software engineer combined with hands-on project management and proven business acumen to deliver fit-for-purpose XML solutions that deliver genuine, measurable, business benefits. David has been involved in major projects including development of complex information management systems for some of the worlds leading publishers including Thompson, LexisNexis, Elsevier and Macmillan and major public sector clients including Parliament, The National Archives, Driving Standards Agency, Network Rail and the Commonwealth War Graves Commission.

