Presenters
Michael Boses
Quark
Noz Urbina
Mekon Ltd
Emma Hamer
Hamer Associates
Mark Poston
Mekon
Matthew Ellison
Director of WinWritersUA
Marc Marc Speyer
Speyer
Christian Weih
Across
Rahel Bailie
International Design
Keith Thompson
Vitrium Systems
Nick Martin
Quark
Dan Dube
DocZone
Mikhail Vaysbukh
Data Conversion Laboratory
Spencer Garlick
XMLSG
Miel De Schepper
Trisoft
Victoria Ichizli-Bartels
Corena
Chris Hadley
Micro Focus
Peter Li
Simonsoft UK
Wez Dowell
XyEnterprise
Sarah O’Keefe
Scriptorium Publishing
Jeroen Van Rotterdam
EMC x-hive
Dennis Raitz
Boeing
Michael Miller
Antenna House
Stephen Buxton
Mark Logic Corporation
Joe Gelb
Suite Solutions
Vince Savard
PTC
Maria Luisa MacDonald
AgustaWestland
Chris Royston
Cambridge Silicon Radio
Jacquie Rhodes
Cambridge Silicon Radio (CSR)
Judi Vernau
Metataxis
Andrea Leszek
salesforce.com
John Sheridan
National Archives
Amber Swope
JustSystems
John Hunt
IBM
Amanda Bucklow
Independent
JoAnn Hackos
Comtech Services
Chris Wood
BAE Systems
Charles Cooper
The Rockley Group
Gunnar Krause
Qimonda AG
Wayne Gafford
Advanced Distributed Learning (ADL)
Presenter Details
Michael Boses
Director of XML Products, Quark

Michael Boses is Director of XML Products at Quark. Michael is a frequent conference speaker where he brings a perspective based upon real-world experience helping organizations succeed with XML. On a daily basis, Michael collaborates on projects that involve moving hundreds of users to XML authoring, and realizes that no matter what the size, project success comes down to improving each author's user experience and productivity. Michael is co-chair of the OASIS DITA for Enterprise Business Documents Subcommittee.
Noz Urbina
Business Development Manager, Mekon Ltd
Noz Urbina is Business Development Manager for Mekon Ltd, where he provides XML solutions consultancy services to global organisations and SMEs. With five years in mark-up technology, training and services, Noz’s expertise is brought into projects for requirements analysis and to address issues of human interface design. His main interest area is mastering "the magic nexus" where business goals, end-user sensitivities, and technology must all synergise. Previous to working with Mekon, Noz worked in the Blast XMetaL team as Partner Manager, facilitating the growth and cross-pollination of a pan-European partner network of Content Solutions and Tool providers, and has held a number of business development, technical services, and sales positions where he was able to develop his expertise in a cutting-edge, efficiency-driven, business context.
Emma Hamer
Founder, Hamer Associates
Emma Hamer BASc, is the founding principal and senior consultant at eHamerAssociates Ltd., Career & Performance Consultants (http://www.hamer-associates.ca/). Her field of practice is human performance improvement, both for individuals and for corporations; her passion is systematically removing obstacles to success. All are firmly founded on in-depth root-cause analysis of human performance gaps and the subsequent design of creative interventions to close those gaps.
Introducing and implementing new systems—whatever their complexity—means changing how people contribute to and use the systems. Matching new tasks to the right people with the right critical skills is a key area of concern. Emma provides change and performance management support during all phases of the selection and implementation process, helping management, contributors and users close the gap between intent and actual impact of the changes. Emma is an acclaimed and internationally active speaker and presenter on change and performance management and leadership challenges. She has presented and published on the topic of content management from the human performance and organizational development perspectives.
Founded in 2002, eHamerAssociates Ltd. works with individual and corporate clients to improve their performance. In circumstances where an organization has implemented new systems, or after a substantial redesign of the workflow, the expected efficiencies, benefits or savings do not always materialize immediately. Sometimes, performance can even dip below the levels attained before the implementation of a new system. Perplexing, frustrating, and often very hard to explain.
Mark Poston
Senior technical Consultant, Mekon
Mark Poston is a senior technical consultant with over 10 years in content and publishing. He has gained broad knowledge and understanding of the publishing requirements of clients. As technologies have changed and moved forward, the solutions he has worked on have reflected these changes. He is now heavily involved in the analysis, design, and implementation of XML publishing solutions and is an active member of the OASIS DITA Technical Committee and DITA Open Toolkit project. Starting out with Adobe FrameMaker, Mark was responsible for designing many single-source publishing solutions that made extensive use of Adobe Acrobat and Quadralay Webworks technologies. For several years he was the only authorised trainer of Webworks in Europe and developed a deep understanding of the product that allowed him not only to develop complex publishing solutions but also to run bespoke training courses tailored to each client’s needs.
Matthew Ellison
User Assistance and eLearning Professional, Director, Matthew Ellison, Consulting, Director of WinWritersUA

Matthew Ellison has 20 years of experience as a user assistance and eLearning professional in the software industry. Much of this time was spent managing a team of writers and trainers at a UK-based documentation services company. He now runs his own training and consulting firm and coordinates the annual European Online Help Conference. Over the last four years, Matthew has been heavily involved as user assistance architect within the major XML project referenced in this session. Matthew has been a popular speaker at user assistance and publishing technology conferences in Europe, Australia and the US since 1997.
Marc Marc Speyer
Independent Consultant, Speyer
Marc Speyer is an independent consultant with extensive experience in architecting and implementing conversion and single source publishing solutions. Prior to being an independent consultant Marc worked at Stilo, Cap Gemini and Wolters Kluwer as a lead architect and project manager for editorial, content management, and publishing applications. Marc has been working with mark-up languages (XML and SGML) since 1995 and has a thorough understanding of XML-based standards, tools, and techniques that can be leveraged to the delivery of tangible business results. He has a master's degree in Mechanical Engineering from Delft University of Technology, is a highly regarded expert in the field of electronic publishing solutions, frequent speaker at international conferences and active contributor to standardization committees.
Christian Weih
Sales Officer, Across

Christian Weih studied English literature, linguistics and business administration at the University of Mannheim, Germany. He began his carreer with IBM and has been working many years in the information industry. He is now Chief Sales Officer for Across Systems GmbH.
Writing consistent XML with XMetaL - Efficient translation starts with the source textRahel Bailie
Principal, International Design
Rahel Anne Bailie is the principal of Intentional Design, and brings substantial business, communication, and instructional design experience to her projects, where she and a select group of professional partners help organizations create and better manage their communication products.
Her focus on performance improvement means beginning with an analysis of business goals and ensuring that any improvements support those goals.
Rahel has many years of experience in the areas of content development and user experience environments, including environments producing localized and/or internationalized content. She understands the complexities of content architecture and flows, and synthesizes her findings to match business requirements to user need.
A self-identified geek, Rahel is drawn to technology like a moth to flame, and embraces technologies that serve to improve the performance of communication products and the processes to create and maintain them. She was elected Fellow of the Society of Technical Communication in 2009 and holds memberships in related professional associations such as Content Management Professionals Association, Information Architecture Association, and Usability Professionals Association, as well as local groups HTCE and VanUE, in order to keep current in pertinent practice areas.
Keith Thompson
Director of Sales, Vitrium Systems
Keith Thompson has over 15 years experience in sales and sales management, specializing in Software-as-a-Service.
Mr. Thompson is responsible for developing and executing the sales strategy for Vitrium Systems. Prior to joining Vitrium, he worked with Thomson Reuters, Thomson Financial and Selkirk Financial Technologies, in positions including Regional Sales Director and Inside Sales Manager.
Mr. Thompson holds a Bachelor of Business Administration degree, with a specialization in Sales and Entrepreneurial Leadership, from Kwantlen University in British Columbia.
Nick Martin
Sales Support Manager , Quark
Nick is Sales Support Manager for Quark, the leading povider of software and solutions for the publishing industry. He has worked at Quark for 7 years during which time he has had a variety of roles including consultancy and product management. He has extensive knowledge of digital asset management and content management. Nick is one of Quark's main evangelists and regularly speaks at events and tradeshows. Nick is also Quark's representative on the Ghent PDF Workgroup and the pass4press committee in the UK.
Martin Jakubik
Technical Writer , SAP
Martin Jakubik has implemented XML infrastructures for technical documentation at Solsoft SA in France and at Business Objects, an SAP company. At Solsoft, he migrated the legacy documentation and publishing tools to automated DocBook XML, a system later adopted throughout the parent organization. At Business Objects, he participates in the evolving support for DITA-based documentation and training material. He believes that technical documentation for software can and should use the same tools that are used to develop the software, allowing greater collaboration between writers and engineers, and reducing the overhead of maintaining disparate systems.
Dan Dube
Managing Director, DocZone
Dan has over 20 years of experience in business process re-engineering and implementation of standards-based content management and publishing systems. He co-founded Lighthouse Solutions, an XML systems integration company, and was its President for three years. He has led the successful deployment of over 100 XML-based content management and publishing systems around the world in a variety of industries, including telecommunications, legal publishing, aviation, automotive, insurance and software documentation. He designed and managed the implementation of XML-based automated localization systems that are currently used in production at several Global 2000 companies.
Mikhail Vaysbukh
Senior Project Manager , Data Conversion Laboratory
Spencer Garlick
Director, XMLSG

With over fifteen years of experience working with structured publishing solutions for large enterprises, Spencer has gained extensive knowledge in SGML & XML, Authoring Solutions and Content Management Systems. He has advised a large number of companies including GSK, Astra Zeneca, Johnson & Johnson, The Ministry of Defence, BAE Systems, Boeing and Ford Motor Cars.
Spencer is currently an independent, working under the XMLSG Ltd. banner.
Miel De Schepper
CEO of Trisoft NV , Trisoft
Mr Miel De Schepper is CEO of Trisoft NV an independent software vendor that commercializes Trisoft CMS, a component-based CMS for Technical Documentation Departments, enabling them to efficiently create, translate, personalize and publish their technical product information such as user manuals, service manuals, training material and on-line help.
Before founding Trisoft he was marketing manager of the Office Printing Group of Agfa Gevaert's Office Systems Division. In this position he was responsible for the marketing and sales of the company's products in the corporate environment. Before joining Agfa, Mr De Schepper was a product specialist of the commercial computer range at Hewlett Packard. Mr Miel De Schepper has an industrial engineering degree in electronics and a post graduate qualification in business administration.
Victoria Ichizli-Bartels
Sales Support and S1000D Specialist, Corena Group, Corena
Dr.-Ing. Victoria Ichizli-Bartels provides the Corena Group with specialist technical expertise in the development and implementation of S1000D. Her activities include consulting and training in S1000D as well as sales support to the Corena Life* software products based on S1000D for all stages of the documentation lifecycle from content development to end use. Currently, Victoria is working on a Business Rules Project for the Danish Defence and participates actively in a PLCS-S1000D Project for Norwegian Defence. Being EPWG - a member and reporting to TPSMG - she leads several task teams developing other standardization concepts for S1000D business rules and implementation.
Prior to joining Corena, Victoria worked for the German Defence (Bundeswehr) where she lead their central customer team for S1000D implementation and was their lead representative on the S1000D management and development committees (TPSMG and EPWG). She has also worked on the definition of an IETD interface to SAP.
Chris Hadley
User Information Manager, Micro Focus
Chris Hadley is the User Information Manager at Micro Focus, a UK software company based in Newbury. He has 15 years' experience as an author and manager with companies ranging from start-ups to industry leaders. He was responsible for the decision to move to a CMS/DITA solution for the Micro Focus documentation suite, and is currently managing the implementation.
Peter Li
Principal Specialist for Arbortext Solutions , Simonsoft UK
Peter Li is a Principal Specialist for Arbortext Solutions at Simonsoft UK. Mr. Li is responsible for helping clients to realise business benefits through the use of innovative solutions utilising XML based technologies. Mr. Li has over 20 years of experience in key roles within document centric industries. Starting with a career in document conversion, he moved to running document capture organisations and then to document/content management solutions. He has broad experience in a number of vertical markets, such as engineering, legal and life sciences.
Wez Dowell
Director EMEA, XyEnterprise
Wez Dowell is the Director of EMEA for XyEnterprise Limited, the company has three main product ranges, XPP ( XML Professional Publisher), Contenta CMS and ContentaView our Interactive Electronic Technical Manual. Wez has been with XyEnterprise for 8 years and has been involved in the delivery of publishing solutions to many organisations over that time. Before XyEnterprise Wez worked within the CADCAM CAE market, providing Solutions based on the CATIA product from Dassault Systems, where he gained a good understanding of Product data management which provided a great background for Publishing & Content Management.
Sarah O’Keefe
Founder Scriptorium Publishing , Scriptorium Publishing
Jeroen Van Rotterdam
General Manager of XML Solutions, EMC x-hive
Jeroen was the former joint founder and CEO of X-Hive Corporation and following the company’s acquisition by EMC, is now General Manager of XML Solutions for EMC. Jeroen is a regular contributor to the W3C standards committees and is also a member of the S1000D TPSMG.
Dennis Raitz
Associate Technical Fellow, Boeing
Michael Miller
Vice President, Antenna House
Michael Miller is Vice President of Antenna House, Inc., a company that has developed one of the leading XSL-FO software products on the market today. Michael has a degree in Printing Engineering and Management and has been involved in high-end composition, document formatting, and document management for over 30 years. He has an extensive background with structured data, including; SGML, XML, S1000D, and DITA. During his career he has worked in Europe and North America, and has been involved in the implementations of some of the largest fully-automated publishing and document formatting projects.
Stephen Buxton
Director of Product Management, Mark Logic Corporation
Stephen Buxton is Director of Product Management at Mark Logic Corporation, provider of the industry’s leading XML content platform. Stephen works with Mark Logic’s publishing customers, including Elsevier, Oxford University Press, and O’Reilly, to drive the creation and use of content applications, the next generation of business applications. Stephen is a member of the W3C XQuery Working Group and a founder/member of the XQuery Full-Text Task Force. Stephen has written a number of papers and articles on XQuery and Full-Text Search as well as the new content applications being driven by these technologies. Stephen is the co-author (with Jim Melton) of "Querying XML -- XQuery, XPath, and SQL/XML in context", from Morgan-Kaufmann. Before joining Mark Logic Corporation, Stephen spent 14 years at Oracle, most recently as Director of Product Management for Text and XML.
Joe Gelb
Founder and President of Suite Solutions, Suite Solutions
Joe Gelb is the founder and president of Suite Solutions. Joe has overseen the successful implementation of documentation conversion, single-source publishing and content management integration projects. He has designed and built numerous utilities and applications to aid in the development, management, localization and multi-purpose publishing of technical documentation. He has broad experience in topic-oriented content development, information architecture, and application of tools for successfully optimizing creation, management, localization and delivery of technical information. Joe has developed innovative strategies for information modeling designed specifically for technical documentation and training.
After serving as CTO of Live Linx, overseeing technology design, development and content management implementation for over 10 years, Joe established Suite Solutions. The firm is based on Joe’s belief that every organization deserves responsive and professional service, independent of software vendors. His customer-oriented approach results in pragmatic process and technology solutions that meet requirements, are based on accepted standards and best practices, and make good business sense.
Vince Savard
Solution Architect , PTC
Vince Savard is a Solution Architect for Arbortext Solutions at PTC. Since joining the company in 1997, Vince has played a major role in establishing Arbortext’s European operations. Working with both European industry leaders and regulators, he has helped Arbortext become the recognized market leader in the application of XML and enterprise publishing to the pharmaceutical industry.
Vince has 17 years of experience in publishing technology. Starting with a career as an aerospace technical writer, he moved from deploying and applying solutions for technical publishing to applying the same standards based approach to a variety of industries ranging from discrete manufacturing to publishing and life sciences. Vince holds a diploma in Mechanical and Aeronautical Engineering from the Southern Alberta Institute of Technology in Calgary Canada.
Maria Luisa MacDonald
STE Tutor and the STE National Coordinator, AgustaWestland
Maria Luisa MacDonald is a graduate in Modern Languages from the University of Bologna, Italy. She has worked at AgustaWestland since 1982. In 1992, she was invited to join AgustaWestland’s Technical Publications Department as a Technical Translator and Interpreter and in support of the Simplified Technical English Training Programme. In May 2000, Maria was appointed the AgustaWestland STE Tutor and the STE National Coordinator. She is a member of the ASD STE Maintenance Group.
Richard Nicholson
Product Manager for S1000D Delivery Applications, PTC
Richard Nicholson is the PTC Product Manager for S1000D delivery applications based in Preston, UK where he applies his 10 years experience in the industry to maximising the end-user experience of XML. His experience ranges from being a content creator where he experienced the daily challenges of mastering the move to SGML and then XML authoring environments through to the development of content editor applications and the transformation of legacy data to XML. For the last 18 months he has applied his domain knowledge to the development of XML content management, publishing and interactive delivery systems.
Chris Royston
Technical Communicator , Cambridge Silicon Radio
Chris is a technical communicator and has been involved in the development of structured documentation for thirteen years. He has worked for a variety of different industries and market sectors including aerospace, defence, meteorological software and hardware, archival data storage and wireless connectivity. Currently he mainly authors software documentation and maintains CSR’s content management system.Jacquie Rhodes
Technical Communications Group Leader, Cambridge Silicon Radio (CSR)
Jacquie has been a technical editor and author for twenty years. She’s worked for different industries including CAD software, bespoke accounting software, and IC design companies. Currently she mainly authors data sheets and application notes.Judi Vernau
Director of Information Architecture Consultancy, Metataxis
Judi Vernau is Director of Information Architecture Consultancy for Metataxis Ltd, a company she set up in 2002. Judi has worked in the area of information provision and development for over 30 years, focusing increasingly from the mid 1980s onwards on the structuring and delivery of electronic information, and from the mid 1990s on metadata and classification. After qualifying and practising as a librarian for 5 years, Judi moved into reference publishing, managing several large-scale bibliographic and biographical works in print, microfiche and CD-ROM, and later went on to produce electronic versions of The Independent newspaper for Reed-Elsevier and Nature magazine for Macmillan.
At TSO, Judi provided consultancy in information architecture to various government departments and commercial organizations, including the Commission for Health Improvement, NHS Estates, the House of Lords and Rail Track, as well as devising a metadata schema for TSO itself. At Metataxis her client work has included enterprise information architecture, information architecture for websites, taxonomy development, metadata schema design, and the creation of business classification schemes. Recent clients include Inter-IKEA Systems bv, the Foreign and Commonwealth Office, HBOS Treasury Services, Northamptonshire County Council, the CBI, and the Department for International Development.’
Andrea Leszek
Director, Communication, salesforce.com
John Sheridan
Head of e-Services at the Office of Public Sector Information, National Archives
Amber Swope
Principal Consultant, JustSystems

Amber Swope is a Principal Consultant at JustSystems, where she applies her information architecture and DITA experience to help clients address their business challenges. An experienced information architect with almost 20 years in the information development field, Amber has supported teams through the full information development lifecycle. Her experience includes architecting and developing information for companies of various sizes, as well as managing teams and projects. At IBM, she led the first HTML to DITA migration project for the Rational division and implemented DITA in a production environment. Amber is also a member of the OASIS DITA Technical Committee.
John Hunt
DITA Architect and Chair, OASIS DITA learning and training content sub-committee , IBM
John Hunt is DITA Architect and Learning Design Strategist in the Lotus Information Development Center at IBM and Chair of the OASIS DITA learning and training content sub-committee. John fosters the adoption of structured, intent-based design and authoring of learning content with good instructional design and learning architecture. In his over 20 years of experience in user assistance and information development, John has designed award-winning help systems and spearheaded his team's adoption of DITA XML and a topic-based information architecture. John is a member of the core team responsible for DITA at IBM and a member of the DITA OASIS Technical Committee.
Amanda Bucklow
Consultant, Independent

Amanda Bucklow has been an inventive user of technology in engaging the client and the customer in developing business and managing risks for over 20 years. She has developed a unique and well refined blend of risk assessment, psychology and dispute resolution to engage all parties in the design of effective communication strategies.
Information management and presentation is a key tool but frequently the cause of delays, disputes and disappointment. Significant successes include the redrafting and presentation of the Rule Book for Rail Safety and Standards Board, a national online booking system for maintenance planning, accident and incident reporting systems to improve data quality, strategic business development, branding and negotiation training programmes for insurers, law firms, local authorities and many others. Each application follows similar principles but each looks very different!
Amanda is a recognised leader in her field on professional competence.
In 2006, she completed the first ever research project on strengths, attributes and behaviours of effective dispute resolution specialists.
This research lead to new insights into what motivates people to perform well and how you engage people in what needs to be done.
JoAnn Hackos
President, Comtech Services
JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, web and traditional information architecture, and tools and technology selection.
For more than 25 years, Dr. Hackos has addressed audiences internationally on subjects ranging from content management, project management, effective interfaces and information, minimal information products, usability testing, and online and web-based information, to managing the information design and development process. Her workshops are dedicated to enhancing the practices and products that will best promote customer satisfaction.
Chris Wood
Technology Manager, BAE Systems
Chris Wood is the Technology Manager for the Customer Information Services (CIS) Team within the Customer Solutions & Support Group of BAE Systems.
Chris was a member of the AECMA (European Aerospace) Technical Publications Management Group for 3 years and before that a member of the AECMA Electronic Publications Working Group for 3 years.
In his role as Technology Manager, he is required to develop strategic solutions – trilogiView being an example - in the field of Customer Information Management by evaluating current and emerging technologies to ensure that the Operational Teams within CIS are supported by appropriate technological solutions.
Chris has presented a series of papers to various Conferences within Europe over the past 5 years. He has over 12 years experience as a Technical Author and managed a large Publishing and Printing Group within BAE Systems for 5 years before taking on the role of Technology Manager.
Charles Cooper
Vice President, The Rockley Group

Charles Cooper is Vice President of The Rockley Group, Inc. He has over 10 years' experience in user experience, help systems, taxonomy, and workflow design. He has facilitated sessions in these areas and evaluated existing materials.
He has assisted companies by analyzing their current help systems, web and intranet sites, identified areas of improvement, designed user interfaces, designed and conducted usability tests, developed taxonomies and metadata, and designed effective workflow.
Gunnar Krause
Specification Manager, Qimonda AG

Gunnar is the Specification Manager of Qimonda AG since 2002 responsible for all technical customer documentation where he introduced XML technologies within 6 months. After graduating from University of Erlangen with Diploma in Electrical Engineering in 1995 he worked as engineer in DRAM R&D within the areas of design, design-for-testability and test including knowledge transfer, training and project documentation located in the US and Germany. He is a member of VDE and Tekom, the German associations for EE and documentation. Aside from optimizing and reengineering he likes Irish folk and plays the fiddle.
Wayne Gafford
Deputy Director, ADL Job Performance Technology Center, Advanced Distributed Learning (ADL)

Mr. Gafford combines a background in teaching and education with XML-based standards that has resulted in innovative ideas for e-learning content management and data interoperability. For the last three years, Mr. Gafford has lead subcommittees, studies and prototype projects that explore how learning content can benefit from structured markup. Results have lead to an increased awareness that standardized metadata and XML structure can unify diverse, but related content that support common systems, procedures and products. Mr. Gafford has taken his research to the Advanced Distributed Learning Initiative where he is now the Deputy Director of the Job Performance Technology Center. He is a member of the DITA and S1000D learning subcommittees, is an active public speaker at S1000D and ADL events, and is a supporter of developing XML schemas that model instructional development and learning content to improve knowledge management and distributed learning.


